Computer giant Apple has made some moves in the last a few months (including growth in the iphone apps market space) which includes a well-kept secret attention in mobile publicity. Apple filed a patent application several months ago that came to the attention of the public. The contents of that patent application indicate a possible modification in the manner that Apple could cash in on its products-both hardware and software, the software naturally is straightly associated with iphone applications which have become very popular in recent years. The details of the patent state what Apple named as 'enforcement routine' software which implies that the company will integrate marketing into its hardware and software that clients just can not skip over.

The patent also states the fact that consumers would require to prove that they've either seen or listened to a commercial before being able to get into the functionality features of the hardware. For instance, an user could not use their iPod until they've watched the commercial and then punched in a code to prove that the adverts are watched in their whole.

The variety of hardware that Apple that's developing this application for ranges from the iPhone to the set top box television, Apple Television, to a notebook, the iPod touch and many more. The catch is that customers will need to endure a very savvy promotion strategy that guarantee they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the dream of an Apple engineer.

The implications of this sort of bold advertising move could well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in return makes apple's mobile marketing products that much more attractive.

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